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688682.SHSSE
Software and Information Technology ServicesElectromagnetic Simulation & Measurement Systems

Shanghai Hollywave Electronic System Co., Ltd.

上海霍莱沃电子系统技术股份有限公司

Hollywave is a China-based high-tech enterprise specializing in the R&D and application of electromagnetic simulation and calibration measurement technologies. The company operates three core business segments: electromagnetic field simulation analysis and verification (CAE software), electromagnetic measurement systems, and phased array products. Its solutions serve defense, aerospace, satellite, communications, and automotive industries, and the company has participated in major national programs including the Chang'e lunar exploration and Beidou satellite navigation projects.

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Software and Information Technology Services/Electromagnetic Simulation & Measurement Systems

财务信息

2025 FY经营现金流: $11.58M
营业收入 (Revenue)$41.95M
净利润 (Net Income)$-3.24M
毛利率 (Gross Margin)24.8%
净利润率 (Net Margin)-7.7%

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PRO RESEARCH REPORT~2800 words

Hollywave (688682.SH): Electromagnetic Technology Leader Poised for Commercial Aerospace Breakout

EXECUTIVE SUMMARY / 研报摘要

Hollywave is a nationally recognized 'Little Giant' enterprise specializing in electromagnetic simulation and measurement technologies, positioned as one of the few companies globally that simultaneously masters both electromagnetic simulation design and calibration measurement algorithms. The company operates three synergistic business segments: electromagnetic CAE simulation software, electromagnetic measurement systems, and phased array products. While FY2025 revenue grew 12.72% YoY to RMB 303 million, the company reported a net loss of RMB 23.4 million due to margin compression in measurement systems and elevated R&D spending on AI+CAE initiatives. However, a notable inflection emerged in Q3 2025 with revenue surging 76.23% YoY, driven by accelerated delivery of satellite measurement systems and a recovery in defense demand. The company is strategically positioned to benefit from China's commercial aerospace boom, with satellite measurement orders growing rapidly and a growing customer base among mainstream satellite manufacturers. Its RDSim electromagnetic simulation software has been recognized as an official industrial software excellence product by MIIT, and its proprietary measurement systems have achieved international advanced levels. Despite near-term profitability challenges, Hollywave's dual-algorithm technological moat, expanding product portfolio, and deepening AI integration position it well for long-term growth.

1. Company Overview

Shanghai Hollywave Electronic System Co., Ltd. (ticker: 688682.SH) is a Shanghai-based high-technology enterprise listed on the STAR Market of the Shanghai Stock Exchange since April 2021. Founded in July 2007 and headquartered in Zhangjiang Science City, the company has established itself as a leading domestic provider of electromagnetic simulation and measurement systems, with subsidiary operations across Shanghai, Chengdu, Xi'an, Beijing, and Hong Kong. Hollywave is a nationally certified 'Little Giant' enterprise specializing in niche, high-precision technologies.

The company's core mission centers on becoming a 'navigator of electromagnetic technology.' Its business framework is built around three synergistic pillars: electromagnetic field simulation analysis and verification (CAE software), electromagnetic measurement systems, and phased array products. These business lines serve high-end manufacturing sectors including defense, aerospace, satellite communications, and automotive industries.

Hollywave's technological credentials are underscored by its participation in several major national programs, including the Chang'e lunar exploration mission, the Beidou satellite navigation system, and the Gaofen high-resolution Earth observation satellite program. The company has been recognized with qualifications including Shanghai High-Tech Enterprise, Specialized and Sophisticated Enterprise, and Pudong New Area Enterprise R&D Institution. Its 'High-Precision Multi-Channel Phased Array Measurement System' was evaluated by the Chinese Institute of Electronics as achieving international advanced levels in overall technical performance.

2. Business Model & Core Operations

Hollywave operates through three mutually reinforcing business segments that form a closed-loop electromagnetic engineering ecosystem.

The electromagnetic field simulation analysis and verification segment comprises general-purpose CAE simulation software, design optimization software, and application simulation verification software. The flagship product, RDSim 3D electromagnetic simulation software, was recognized by the Ministry of Industry and Information Technology as one of 68 outstanding industrial software products in 2022. This segment functions as the 'virtual measurement' foundation, providing physics-based simulation and design optimization to ensure product performance and significantly enhance R&D efficiency. In FY2025, this segment generated RMB 28.9 million in revenue (9.53% of total), with an exceptional gross margin of 81.86%.

The electromagnetic measurement system segment represents the company's largest revenue contributor, accounting for 86.67% of FY2025 revenue at RMB 262.8 million. These systems—including phased array calibration measurement systems, radar cross-section (RCS) measurement systems, and RF measurement systems—span the entire product lifecycle from development through production and deployment. The core value proposition lies in precisely calibrating and measuring complex electromagnetic performance to ensure consistency between designed and actual operational states.

The phased array products segment leverages the company's accumulated simulation and measurement expertise to deliver compact, integrated, low-cost phased array antenna systems. While currently small in revenue terms (RMB 661,400 in FY2025), this segment represents a strategic forward integration into physical products, enabling the company to offer complete solutions from design simulation through physical implementation.

The company's production model for measurement systems and phased array products is project-based, involving customized design, development, integration, and system debugging tailored to specific client requirements. This project-driven approach results in lumpy revenue recognition tied to delivery milestones.

3. Market Position & Competition

Hollywave holds a distinctive position in China's electromagnetic technology landscape as one of the very few enterprises that simultaneously masters both electromagnetic simulation design and calibration measurement algorithms. This dual-algorithm capability creates a powerful competitive dynamic: measurement data provides empirical feedback that validates and continuously refines simulation algorithms, while simulation insights inform measurement system design—a virtuous cycle that competitors focused solely on one domain cannot easily replicate.

In the electromagnetic CAE software market, the company's RDSim platform has achieved domestic leadership status. The software has been successfully adopted by major state-owned enterprises including AVIC, CETC, AECC, CSSC, and CASC, with these organizations transitioning to scaled procurement. This represents a significant validation of both technical superiority and reliability in mission-critical applications.

In the satellite measurement domain, Hollywave has established itself as a relatively scarce specialist provider with substantial market share. Satellite measurement—a critical pre-launch phase—demands extreme precision and reliability due to the unforgiving nature of space environments. The company's measurement systems cover the full satellite testing hierarchy from components and subsystems to complete satellites, and as satellite manufacturing shifts toward industrialized, batch-production models, measurement systems must evolve to deliver rapid, high-throughput, and adaptive testing capabilities.

Competitive dynamics in this space are shaped by the high technical barriers and significant accumulated engineering experience required. The company's early engagement with China's low-orbit satellite internet construction and its participation in national space programs have established reference credentials that new entrants would struggle to replicate.

4. AI & Semiconductor Alignment

Hollywave has positioned artificial intelligence at the center of its technology evolution strategy, pursuing an 'AI+CAE' roadmap that aims to fundamentally transform how electromagnetic design and measurement are conducted.

The company's AI initiatives span several dimensions. First, it is developing AI-powered electromagnetic rapid prediction surrogate models that can dramatically accelerate design iteration by providing instant approximations before running computationally intensive full-wave simulations. Second, it is building an intelligent electromagnetic inverse design model that reverses the traditional design flow—specifying desired electromagnetic performance and deriving optimal structural parameters through AI-driven search, substantially reducing the time engineers spend on preliminary scheme screening.

In 2026, the company released RDSimAI2026, which incorporates several AI capabilities: AI electromagnetic rapid prediction surrogate models, AI simulation assistants, AI inverse design knowledge bases, and AI post-processing agents. These features enable rapid prediction and screening of design alternatives, with high-precision solvers then performing physical verification on the most promising candidates—a human-AI collaborative workflow that balances speed with rigor.

The company has also developed a low-altitude physical AI simulation and evaluation system that integrates electromagnetic environment simulation with AI to support intelligent station deployment, dynamic path planning, and airspace monitoring for low-altitude economy applications.

On the semiconductor front, Hollywave has initiated R&D on a three-temperature sorting machine for semiconductor chip testing, capable of automated loading, unloading, testing, and sorting across normal, ultra-low, and ultra-high temperature ranges. This product addresses a market where high-end models remain dominated by foreign brands, representing a potential long-term growth vector.

5. Customer & Regional Analysis

Hollywave's customer base is heavily concentrated in China's defense and aerospace ecosystem. The company's client roster includes major state-owned conglomerates such as AVIC, CETC, AECC, CSSC, and CASC, along with commercial satellite manufacturers and testing service providers. During the IPO period, top five customer concentration ranged from 83% to 97% of revenue, reflecting the concentrated nature of the defense procurement ecosystem, with CETC historically being the largest single customer group.

In the commercial aerospace domain, the company has deepened relationships with multiple mainstream satellite manufacturers. Customer coverage has expanded through brand effects established with benchmark clients, while per-customer value has risen significantly through product line expansion—from spaceborne phased array measurement systems and RF microwave measurement systems to integrated satellite-level measurement systems and optical measurement systems.

Geographically, the company is overwhelmingly domestic-focused, with 96.42% of FY2025 revenue generated from the China market and only 3.58% from other regions. This domestic orientation aligns with the national priority on supply chain self-sufficiency and import substitution. However, it also means the company's fortunes are closely tied to Chinese defense and aerospace budget cycles.

Notably, the company's Q3 2025 revenue surge of 76.23% YoY was driven by the recognition of measurement system orders in new quality and new domain areas, alongside high-growth commercial aerospace orders. The company's order book and contract liabilities have shown strong growth, with contract liabilities increasing 31.61% YoY at Q3 2025, suggesting healthy forward demand.

6. Economic Moat Analysis

The foundation of Hollywave's economic moat rests on several interlocking competitive advantages. First is its dual-algorithm technological architecture—the simultaneous mastery of electromagnetic simulation and calibration measurement algorithms. This is a rare capability that creates strong technical barriers: competitors typically specialize in one domain, whereas Hollywave's ability to cross-validate between simulation predictions and measurement results enables faster, more accurate iteration of both.

Second, the company has accumulated deep engineering experience across hundreds of complex measurement and simulation projects over its 19-year history. This tacit knowledge—which cannot be easily codified or transferred—represents a significant barrier to entry for new competitors, particularly in mission-critical defense and aerospace applications where reliability and precision are paramount.

Third, the company benefits from high switching costs in its core markets. Once a measurement system or CAE software is embedded in a customer's workflow—particularly in defense programs with long development cycles—replacement involves significant retraining, recalibration, and requalification costs. The successful adoption of RDSim by major state-owned enterprises and the transition to scaled procurement reflects the stickiness of these relationships.

Fourth, the company's participation in national programs such as Chang'e, Beidou, and Gaofen provides credentials and reference cases that are difficult for new entrants to replicate. In China's defense and aerospace procurement ecosystem, a proven track record with tier-one clients serves as a powerful signaling mechanism that substantially lowers customer acquisition barriers.

These moats are evidenced by the company's ability to maintain a dominant position in satellite measurement—a segment characterized by rigorous technical requirements and high barriers to entry—and to command premium gross margins in its CAE software segment.

7. Unique Competitive Advantages

Hollywave's competitive advantages stem from a combination of technological integration and strategic positioning. The company's three business segments are highly synergistic: CAE simulation informs measurement system design, measurement data validates and improves simulation algorithms, and both capabilities feed into phased array product development. This creates a self-reinforcing ecosystem that becomes increasingly difficult for single-domain competitors to challenge.

A particularly distinctive advantage is the company's positioning as a 'shovel seller' in the commercial aerospace value chain. Satellite measurement is a prerequisite step before launch, meaning measurement system providers realize revenue earlier than satellite manufacturers or component suppliers. This front-loading of value capture makes Hollywave less exposed to the later stages of the satellite production cycle, where execution risks tend to concentrate.

The company's active engagement in new quality and new domain areas—including low-altitude economy and AI-powered physical simulation—demonstrates an ability to leverage its core electromagnetic expertise into adjacent high-growth markets. The low-altitude physical AI product, which integrates electromagnetic environment simulation with AI for airspace management applications, represents an innovative application of the company's core technology stack to a nascent but potentially large market.

Furthermore, the successful localization of core hardware components for measurement systems has enhanced supply chain resilience and cost efficiency. As the company noted, self-developed and mass-produced core hardware supports stable supply and efficient delivery, a critical advantage in an era of heightened supply chain security concerns.

8. R&D and Technological Capability

Hollywave maintains a strong commitment to research and development, with 77 R&D personnel representing 44.25% of its total workforce as of mid-2025. The R&D team includes 4 PhDs and 33 master's degree holders, reflecting a highly educated and specialized talent pool. Total R&D expenditure was substantial, with the FY2025 increase in R&D expenses partly attributed to AI+CAE initiatives.

The company's core technology stack encompasses several proprietary capabilities. Three-dimensional full-wave electromagnetic simulation technology forms the foundation of its CAE software. Complex electromagnetic environment simulation enables analysis of multi-source interference scenarios. Integrated low-cost sparse array technology supports phased array product development. Scattering (RCS) measurement technology, combining hardware innovation with software algorithms, leverages compact range techniques to achieve far-field testing conditions at limited distances—critical for measuring stealth performance of large targets. Planar near-field multi-probe measurement and mid-field calibration measurement technologies serve phased array calibration and testing. Microsecond-level real-time control technology ensures precise synchronization across measurement channels.

The company has participated in establishing multiple national standards and maintains a joint laboratory for antenna measurement technology with a key antenna and microwave technology laboratory. Its RDSim software, certified as a 2022 MIIT outstanding industrial software product, embodies multi-algorithm fusion and supports deployment on supercomputing platforms.

Ongoing R&D initiatives include intelligent electromagnetic inverse design, physics-data dual-driven simulation acceleration kernels, and large language model-enabled full-process simulation. The company is also developing semiconductor testing equipment, extending its precision measurement expertise into the semiconductor domain.

9. Industry Analysis

The electromagnetic simulation and measurement industry sits at the intersection of two structurally favorable trends: the accelerating digitalization of industrial R&D and the strategic imperative for China to achieve self-sufficiency in critical software and measurement technologies.

The CAE software market is undergoing significant transformation. Globally, CAE has evolved from a specialized tool for expert engineers to an integrated platform spanning design, production, testing, operations, and iterative optimization—increasingly converging with digital twins and industrial internet architectures. In China, domestic CAE software is transitioning from defense-focused applications into commercial aerospace, 6G communications, and intelligent connected vehicles, driven by both policy support and supply chain autonomy requirements.

The electromagnetic measurement system market is experiencing particularly strong tailwinds from the commercial aerospace sector. China's low-orbit satellite internet constellation buildout is accelerating, with satellite launch volumes expected to grow 100-200% annually in the coming years. Each satellite requires rigorous pre-launch testing covering components, subsystems, and the complete satellite, with electromagnetic compatibility testing being among the most challenging due to the high integration density of modern payloads. The shift toward industrialized, batch-production satellite manufacturing demands measurement systems with high throughput, rapid calibration, and adaptive testing capabilities.

Additionally, the continued evolution of radar detection and stealth technology drives demand for higher-precision RCS measurement systems. Advanced manufacturing upgrades across automotive radar, 5G/6G communications, and electronic information industries further expand the addressable market.

Competitive dynamics in China's electromagnetic software and measurement market remain favorable for domestic leaders. International competitors such as Ansys and Dassault Systemes dominate globally but face challenges in China due to data security requirements and the need for localized technical support. Hollywave's dual domestic and international positioning—with capabilities approaching international standards while maintaining local service advantages—creates a defensible market position.

10. Investment Conclusion & Enterprise Quality

Hollywave represents a high-quality but currently challenged enterprise navigating a critical inflection point. The company possesses genuine technological moats—its dual-algorithm architecture, deep engineering expertise, and entrenched customer relationships create meaningful barriers to competition. The strategic positioning in satellite measurement, with its front-loaded value capture and growing demand from commercial aerospace, provides a compelling long-term growth narrative.

However, near-term financial performance has deteriorated significantly. FY2025 revenue growth of 12.72% was accompanied by a swing to net loss of RMB 23.4 million, as gross margins compressed by 14.2 percentage points to 24.77%—primarily due to pricing pressure and cost increases in measurement systems—and R&D spending rose substantially for AI+CAE initiatives. The Q3 2025 revenue inflection (76.23% YoY growth) and improving operating cash flow (RMB 83.7 million in FY2025 vs. negative RMB 30 million in FY2024) suggest the worst may be past, but profitability recovery remains uncertain.

The company's enterprise quality is underpinned by its strong technological foundation and strategic positioning in high-growth end markets. The successful transition from pure software and systems provider to integrated solutions encompassing phased array products and semiconductor testing equipment demonstrates a capacity for strategic evolution. The AI+CAE roadmap, if successfully executed, could significantly enhance the company's competitive differentiation and open new application domains.

Key risks include continued margin pressure in measurement systems, the lumpy and project-dependent nature of revenue recognition, high customer concentration, and the substantial investment required for AI+CAE development without guaranteed commercial returns. The company's ability to translate its strong order momentum—particularly in commercial aerospace—into profitable revenue growth will be the critical determinant of its investment merit. Analyst consensus forecasts project meaningful revenue acceleration to RMB 640 million in FY2026 and RMB 1.01 billion in FY2027, implying a substantial recovery in both top-line growth and profitability. Realization of these projections depends heavily on the pace of satellite constellation deployment and the company's success in scaling its higher-margin CAE software business.